For this project, I developed the brand identity and mobile user interface (UI) for Engage, a grassroots organization advocating for climate change action. The design process focused on creating a cohesive brand that resonates with a youthful, socially conscious audience.
The Engage logo features a clean, modern aesthetic, incorporating a combination mark with italic sans-serif typography, strikethroughs, and negative space. Double chevrons were used to symbolize forward momentum, reflecting the organization's vision for progress and future-focused initiatives. The color palette was carefully selected to align with the brand’s identity and mission.
Engage logo on a baseball cap
Engage logo on a canvas tote
Protestor on microphone
Engage logo printed on a t-shirt
Engage logo on a black mug
The mobile app was designed with an intuitive user experience, featuring key social media functionalities such as chat, user profiles, content sharing, and event coordination. The app enables users to engage with the community, participate in discussions, and organize social and political events, such as protests, lectures, and screenings.
Engage mobile UI home screen
Engage mobile UI navigation menu
Engage mobile UI mission screen
Engage mobile UI campaigns screen
Engage mobile UI merch screen
Engage mobile UI donate screen
Key calls-to-action throughout the app encourage users to create profiles and contribute to Engage's campaigns, with donation prompts featured prominently on the homepage, navigation menu, and campaign sections. The overall design aligns with the needs of the target audience, primarily individuals aged 18-35, facilitating both digital and real-world activism.
