For this project, I designed a comprehensive digital ad campaign for Fit4Less, a budget-friendly fitness brand. The campaign included the development of a prototype landing page for both web and mobile, followed by the actual build of the landing page using Wix. The goal was to create a seamless, engaging user experience that aligned with the brand’s focus on affordability and accessibility.
Fit4Less Mobile landing page
Fit4Less landing page for web
Fit4Less static banner ad
In addition to the landing page, the campaign featured multiple digital assets, including a static banner ad, a Facebook ad, an animated GIF, and an HTML5 animated banner ad. These assets were designed to capture attention across various platforms and encourage conversions through clear, action-oriented messaging. The visuals emphasized the brand's affordable pricing and no-frills approach to fitness, using bold typography and bright, energetic colors to reflect an active, healthy lifestyle.
The campaign also extended to include a Mailchimp email campaign. The email design was consistent with the brand’s visual identity and included clear calls-to-action, prompting recipients to sign up for memberships or learn more about Fit4Less services.