For this project, I was tasked with creating the company name, logo, and package design for a bakery. I aimed to create a fun, playful identity that engages customers emotionally. After brainstorming, I decided on "Glazed & Confused," a catchy pun that references both baking and pop culture, immediately establishing it as a bakery specializing in desserts.
Glazed and Confused logo mock up on shop sign
Glazed and Confused bag package design
The logo uses a bright cyan, magenta, and white color palette inspired by vibrant bakery frostings, featuring a hand-drawn cupcake and quirky typography. The packaging reflects this playful tone, aiming to capture attention and evoke a sense of humor and nostalgia. The final design creates a fun, familiar brand personality that invites customers in for sweet, nostalgic treats.
Glazed & Confused cupcake box package design