Project Type: Ongoing Volunteer Role
Deliverables: Strategy, Educational Series, Carousels, Reels
Tools Used: Canva, Meta Business Suite, ChatGPT, Adobe Creative Cloud
Deliverables: Strategy, Educational Series, Carousels, Reels
Tools Used: Canva, Meta Business Suite, ChatGPT, Adobe Creative Cloud
Overview
I manage social media content and strategy for an international marine conservation NGO, supporting global outreach and science communication. I create multilingual educational content, optimize posts for reach and engagement, and contribute to steady audience growth across platforms.
Campaign Highlights
1. Weird Wednesdays: Dolphins – The Ocean’s Smartest Weirdos
Format: Short-Form Video, Instagram & Facebook Reels
Recurring educational video series spotlighting unique marine species.
This light-hearted yet informative reel on dolphin intelligence helped kick off a weekly series focused on ocean biodiversity, driving consistent engagement and shares through fun facts and animated storytelling.
Format: Short-Form Video, Instagram & Facebook Reels
Recurring educational video series spotlighting unique marine species.
This light-hearted yet informative reel on dolphin intelligence helped kick off a weekly series focused on ocean biodiversity, driving consistent engagement and shares through fun facts and animated storytelling.
2. International Earth Day Reel
Format: Short-Form, Instagram & Facebook
Highlighting the global interconnection of marine ecosystems and communities.
This high-impact reel combined cinematic visuals with a unifying message of ocean conservation, strengthening brand identity and reach during a key awareness moment.
Format: Short-Form, Instagram & Facebook
Highlighting the global interconnection of marine ecosystems and communities.
This high-impact reel combined cinematic visuals with a unifying message of ocean conservation, strengthening brand identity and reach during a key awareness moment.
3. How Does Whale Watching Impact Whales?
Format: Carousel, Instagram
One of our most-viewed educational posts to date.
This infographic-style carousel breaks down the behavioral impacts of tourism on marine mammals, originally published in Spanish and later adapted for English audiences.
Format: Carousel, Instagram
One of our most-viewed educational posts to date.
This infographic-style carousel breaks down the behavioral impacts of tourism on marine mammals, originally published in Spanish and later adapted for English audiences.
4. Whale Shark ID Reel
Format: Short-Form Video, Instagram & Facebook
Raising awareness about the importance of identification for conservation.
This engaging reel introduced followers to the spot-pattern identification process for whale sharks, drawing strong responses from new followers and conservation partners.
Format: Short-Form Video, Instagram & Facebook
Raising awareness about the importance of identification for conservation.
This engaging reel introduced followers to the spot-pattern identification process for whale sharks, drawing strong responses from new followers and conservation partners.