Project Type: Commissioned Creative Concepts
Deliverables: Static Facebook Ad, Instagram Reels/TikTok Video Ad
Tools Used: Adobe Creative Cloud, Canva, ChatGPT, Firefly, Runway
Deliverables: Static Facebook Ad, Instagram Reels/TikTok Video Ad
Tools Used: Adobe Creative Cloud, Canva, ChatGPT, Firefly, Runway
Overview
Commissioned to develop two digital ad concepts for an Ontario-based online casino games and sports betting platform. The objective was to create high-impact, customer acquisition-focused content optimized for social media platforms.
Concept 1: Your Game. Your Way.
Format: Static Image, Facebook Feed
Target Audience: Ages 25–50, casual gamers and sports fans across Ontario
Target Audience: Ages 25–50, casual gamers and sports fans across Ontario
This ad emphasizes user control and excitement through a split layout: a mockup of the mobile betting interface paired with high-action imagery from popular sports and casino scenes. The headline “YOUR GAME. YOUR WAY.” reinforces player autonomy, while the call-to-action and bonus offer (“Get up to $100 in Bonus Bets”) prompt immediate clicks.
Concept 2: Bet Like a Boss
Format: Vertical Video, Instagram Reels / TikTok
Target Audience: Ages 21–35, mobile-first, high-energy users
Target Audience: Ages 21–35, mobile-first, high-energy users
This fast-paced video ad pairs energetic music with lifestyle clips that portray confidence, ease, and thrill — from celebrating sports wins to night-out swagger. Optimized for short attention spans, the reel closes with an animated bonus offer and a strong CTA: “Tap to Play.”