Project Type: Commissioned Creative Strategy, Content & Copywriting
Deliverables: Blog Article, Meta Reel Ad, Static Instagram & Facebook Ads
Tools Used: Adobe Creative Cloud, Canva, ChatGPT, Meta Ads Manager
Deliverables: Blog Article, Meta Reel Ad, Static Instagram & Facebook Ads
Tools Used: Adobe Creative Cloud, Canva, ChatGPT, Meta Ads Manager
Overview
Developed and wrote a cross-platform campaign for a local Regional Tourism Organization to promote the blog post “From Treetops to Taprooms: Hamilton’s Perfect Summer Adventure”. I authored the blog and designed complementary social content to drive traffic, highlight local partners, and position Hamilton as a vibrant weekend destination.
Concept 1: Summer in 30 Seconds (Meta Reel Ad)
Format: Short-Form Video Ad, Meta (Facebook & Instagram)
Target Audience: Ages 21–40, mobile-first users
Target Audience: Ages 21–40, mobile-first users
This upbeat, fast-paced 33-second reel showcased the best of Hamilton’s summer offerings—from waterfalls to ziplining to local breweries. Optimized for mobile viewing, the video was designed to quickly capture attention and drive clicks to the blog through a strong call-to-action.
Concept 2: Explore Hamilton (Instagram)
Format: Static Image Grid, Instagram Feed
Target Audience: Ages 25–40, adventure seekers, food and culture tourists
This visual-first grid featured a set of standalone static images highlighting key stops from the itinerary. Each post used vibrant photography, energetic captions, and strategic partner tagging to increase reach. “Link in bio” CTAs directed users to the full blog for trip planning inspiration.
This visual-first grid featured a set of standalone static images highlighting key stops from the itinerary. Each post used vibrant photography, energetic captions, and strategic partner tagging to increase reach. “Link in bio” CTAs directed users to the full blog for trip planning inspiration.
Concept 3: Waterfall Capital of the World (Facebook)
Format: Static Posts, Facebook Feed
Target Audience: Ages 30–60, family planners, nature lovers
These posts focused on Hamilton’s 100+ waterfalls, pairing lush visuals with clear, itinerary-style copy. Direct blog links and partner tags helped increase visibility and engagement across local audiences.
These posts focused on Hamilton’s 100+ waterfalls, pairing lush visuals with clear, itinerary-style copy. Direct blog links and partner tags helped increase visibility and engagement across local audiences.