For this project, I developed the brand identity and user interface (UI) for White Pine Security, an alarm installation and monitoring company. The design process involved creating a clean, professional logo that visually represents the company's focus on safety and vigilance.
White Pine Security logo on a sprinter van
White Pine Security site UI displayed on monitor
Overview of UI screens for White Pine Security website
The logo is a combination mark, featuring the company name between two triangles—one black and one gold. The black triangle at the top incorporates negative space to form an abstract representation of a camera lens or eye, symbolizing security and surveillance. This modern, sleek design effectively communicates trust and reliability, key elements for a security brand.
In addition to the logo, I designed the full website UI with a responsive layout to ensure optimal viewing across all devices. The overall site architecture is intuitive, and includes essential elements like service descriptions, customer testimonials, and contact information. Mockups of the logo were also applied to real-world contexts, such as a branded sprinter van, to further showcase its versatility and real-world application.